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What is Reaction? The idea is simple. It is a media company, a start-up, an independent business, with a site dedicated to commentary and analysis on politics, economics and culture. There is much brilliant journalism out there, but there is room for more and – we contend – for something new, distinctive and high in quality.

The Brexit vote and Donald Trump’s election provided another illustration that politics and media are changing fast. This is such an interesting time. Quality journalism was already under intense pressure, and now the need for intelligent and accessible commentary is greater than ever.

Reaction is pro-market, but not slavishly so. We believe that people thrive off debate and insight – there are relatively few easy answers and there should be space for healthy disagreement. We aim to prioritise this discourse, holding leaders to account whatever their political affiliation, and providing a platform for a diverse range of voices. Though broadly centre-right in outlook, we do not want to end up in an echo chamber. Hopefully you will find articles on our site with which you can both agree, and argue.

Reaction is produced by a team based in London and is edited by Iain Martin, political commentator and author. If you enjoy our articles, why not subscribe to our e-mail list? Rachel Cunliffe’s Per Diem e-mail, sent out every weekday afternoon, gives a snapshot of the day’s key stories, in Westminster, Washington and beyond, while Iain Martin’s letter at the end of the week offers a longer, in-depth analysis of recent news. If you have any comments, questions or suggestions, you can e-mail us at editors@reaction.life.

Our Team


Reaction Advisory Board


Viscount Ridley

Viscount Ridley is a world renowned author and columnist for The Times. He is a fellow of the Royal Society of Literature and of the Academy of Medical Sciences, and a foreign honorary member of the American Academy of Arts and Sciences.

Sian Hansen

Sian is a non-executive director of a number of top-tier banks and funds and a Commissioner of the Social Metrics Commission in the UK and The Women's Refugee Commission in the USA. Formerly Executive Director of the Legatum Institute, and MD of the Policy Exchange think-tank.

Lord Hill

Lord Hill is a former European Commissioner, Leader of the House of Lords and Political Secretary to Prime Minister John Major.

Nicole Gray Conchar

Nicole is the founder of Apple Fundraising Consultants - she is a leading figure in the field of international fundraising, event management and philanthropic advisory.

James Olley

James is an adviser and strategist to corporates, institutions, and individuals, specialising in reputation management. He is actively involved with a number of national and cultural institutions including as a Trustee of St Paul’s Cathedral Foundation, Trustee of the City of London Festival, Secretary to the St Paul’s Cathedral Choristers’ Trust, and member of the Advisory Council of the London Symphony Orchestra.