There is a God. Or should that be Gd.

Just as India’s Covid trauma was proving too painful to witness and our faith in good governance was being shaken by arguments over who paid for the wallpaper in the Downing Street flat, along comes one of those ridiculous corporate rebranding exercises. It’s weird how they do it. A business with a perfectly good name – one that is easily recognisable – employs an outside specialist agency, runs up a bill of millions and comes up with a complete trky.