Jamie Bartlett

Reaction Contributor

Tuesday, 27 March 2018

Psychographics: What is it? Does it work? And did Cambridge Analytica use it?

Following the revelations about Cambridge Analytica, much has been written about ‘psychographics’, one of the techniques the company is known …

By Jamie Bartlett

Thursday, 1 March 2018

How to write a book

I have now written more than one book, so hopefully have learned something about the process. Here at the ten …

By Jamie Bartlett

Wednesday, 27 September 2017

The Big Tent Ideas Fest: A review

Corbyn is freaking the Tories out. Not just in the what-if-there-is-an-election-tomorrow sense. It’s far deeper: he has them flailing around, pacing …

By Jamie Bartlett

Friday, 15 September 2017

Brexit is trivial: Prepare for the tech revolution

For all the economic turbulence – let’s use that neutral word – that Brexit is likely to create, the impact …

By Jamie Bartlett