
World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics
Alongside the World Cup’s main sponsors, a tradition has emerged of business competitors during tournaments engaging in “ambush” marketing.
Alongside the World Cup’s main sponsors, a tradition has emerged of business competitors during tournaments engaging in “ambush” marketing.
There’s nothing like a Saturday night scoop to get social media buzzing. Revelations that a Qatari investor wants to acquire a stake in Leeds United
When English Premier League sides Chelsea and Arsenal meet in UEFA’s Europa League final on May 29, one of the latter’s big name players will
Subscribe to Reaction and receive unlimited access to the site, our daily email with analysis every evening and invites to online events.
© Copyright 2023 Reaction Digital Media Limited – All Rights Reserved. Registered Company in England & Wales – Company Number: 10166531.