A political obsessive who spends far too much time scrolling through Twitter can easily lose sight of what topics cut through with the public. Most people don’t have the time or headspace to care about issues that are making no meaningful impact on them. They have lives to live, after all.

The cost-of-living crisis is different. It’s an issue pertinent to everyone except the wealthy. For me, lingering somewhere in the lower middle class, it means increased debt, more stress, regular anxiety from thinking about money and a near empty bank account before payday. It means a downgrade in lifestyle.