My pal who bought our hometown football team tells how he gave up in the end because the expectation of fans was too heavy, and because the local council thought the club was down to the rich man to finance.

He found himself as the owner alright but pulled every which way. The ground was falling down but he could not persuade the councillors to help fund the cost – even though he said the council could use the facilities when not required for matches, that was not enough. Their attitude was that as a local boy done good, having made a fortune in telecoms in the US, he should pay for the lot.

Then there were the fans. They were more interested in the performances on the pitch. All they cared about was winning and, in order to achieve that, they wanted him to spend heavily on star names.