The World Health Organisation has declared the world should prepare for a coronavirus pandemic. Despite an apparently slowing rate of infection, potential new hotspots for the disease emerged in South Korea, Japan, Iran, and Italy over the past few days. Today this was accompanied by a spike of new cases recorded in China bringing the total number of confirmed cases across the world to 79,551, with 2,626 confirmed deaths. As authorities struggle to contain this crisis perhaps the biggest challenge they will have to overcome is the lack of trust.