There are already too few words beginning with ‘j’ in the English language to start rejecting any, but that doesn’t mean a few don’t stand out. “Jamboree” and “jacuzzi” are high up there on the list. “Jaunty” and “jingoistic” too. “Jamiroquai” might not even be a real word but it’s crying out for the ban hammer.

Jolly. Jezabelle. Jujutsu. Jumbo…

But more than any other word is the single-syllable monstrosity known as “just”. It’s a word which never fails to underplay the seriousness of any situation.