Over the swelling sound of Elgar’s Nimrod, the narrator solemnly intones a tribute to British values. This is Britain, everything is going to be okay, he says. This is Britain, it’s all fine. Hold on. Is this Penny Mordaunt’s new Tory leadership campaign launch video, released this weekend?

Or are we watching the spoof from 1994 masterminded by the genius Chris Morris in The Day Today?

That satirical news show was misunderstood by a generation of TV news producers who didn’t realise it was a spoof. For almost thirty years now they have used it as a training manual.

The Morris video is on YouTube. You can watch it here.

The Penny Mordaunt #PM4PM video can be watched here.