Martyn Lewis. No, not the self-effacing financial evangelist. MartYn Lewis. Note the Y. Readers of a certain vintage will remember him as the baby-faced frontman of almost every major news slot for both ITN and the BBC although, sensibly, he eschewed the breakfast couch.

Baby-faced he was, though. An unfortunate confession that he had once been the Cow & Gate kid doing little to enhance his newscaster authority, nor the publication of a thrilling work called Cats in the News.