The demise of Twitter has often been foretold. Lots of digital start-ups have crashed, so why not this independent and often irritating platform? Twitter is not part of the all-conquering FANG – Facebook, Amazon, Netflix and Google. Even as a social media entity, it lags in 15th place globally, just above Reddit. Its worldwide total of 436 million users is puny compared to Facebook’s 2.9 billion, YouTube’s 2.6 billion and WhatsApp’s 2 billion – as recorded by Statistica.
If the Tories are seen as uncaring while also losing their reputation for efficiency, it makes for a dangerous combination. The party should have done far more to rebut this perception.