It’s well established now that one of Theresa May’s major weaknesses is that she is a poor communicator. She doesn’t know how to ‘sell’. One of the key features of the botched 2017 general election campaign was Theresa May’s inability to sell the manifesto or promote a compelling vision. This failure characterises her entire government and is evident once again in the abject failure to sell the Withdrawal Agreement.

The government badly mishandled the publication of the Brexit deal, which is of great public interest and was inevitably going to be widely discussed in the media. The government should have set the narrative from the start