Last night’s by-election results were not only crushing for the Conservatives, they were dismal for the Lib Dems too, beaten into fourth place in both Kingswood and Wellingborough by Reform.
If the party wants to pick up the pace before the country goes to the polls, it needs to come up with a few clever ploys to win over swinging voters.
Sadly, its latest electoral wheeze is unlikely to do the trick. Party strategists think they have identified two target groups that will help them triumph in Blue Wall seats.
“Waitrose Women”, who have tended to vote Tory, and “M&S Movers”, who are more likely to be Labour, are in Lib Dem sights in the Home Counties, southern shires and commuter belts.
