TikTok has conquered the internet. The social media app that allows users to post, comment on and duet short videos has over one billion users and had 62 million downloads in January alone. Its popularity among young people is well-established. In fact, if you look up Gen-Z in the dictionary, a TikTok plays. However, the app is slowly conquering a different audience -one that you might not expect. Welcome to Mum-Tok. The addictive allure of TikTok owes to the app’s clever algorithm. The ‘For You’ homepage (FYP) lines up videos for you to scroll through by analysing activity and interaction on your account. This means the app is made up of its mainstream and popular posts and then lots of pockets of communities and trends.