Alliteration is a good way of adding force to an argument and making audiences sit up. That is why Sajid Javid advised people not to cower from Covid. They sat up alright, especially the snow-flakes who now often dominate public debate. Accused of insensitivity and cruelty, Javid felt obliged to apologise. But he had a point. As we cannot hope to eliminate Covid, we have to learn to live with it, while accepting that some people will die of it. After all, we do not lock down motor vehicles every time there is a road accident. There are predictions that this winter will see a lot of deaths from flu. It would be possible to respond to that with an influenza lockdown. It would also be crazy. Life has to go on. We cannot live in quarantine.