Joe Rogan might well be the most popular podcaster on the planet. He also has large muscles. The two observations may be equally relevant.

Rogan has also, this past week, fallen foul of both Twitter and Youtube, who have removed a much-shared interview he did with Dr Robert Malone, a noted but also discredited scientist accused of spreading misinformation about COVID-19. This is not the first time that Rogan had been suppressed, censored, or if you prefer, “cancelled”. He has in the past advised young people not to get the vaccine and then when he caught the virus, he made headlines when he went against the advice of the FDA and took ivermectin, an antiparasitic often used to treat livestock.

Whether another victim of a culture seeking to cancel dissenting voices or a dangerous purveyor of disinformation, the US podcaster has the kind of divisive appeal that works as if by design, presented as a series of contradictions.