If you are a shareholder in a listed company and you are not happy with how it’s being run, you have options. You can sell your shares and move on, you can increase your stake, make a stand by voting against the bosses or indeed back an activist investor and help topple the big cheeses.

If you are a customer and you don’t like the widgets or shoes being sold by the company, you can boycott their products. You have the power: the customer is king.