This year’s Advent began on Sunday 28 November; Advent marks the start of the Christian year and is the season of preparation for the celebration of its second most important festival, Christmas. There are fine rituals and beautiful music attached to celebrate this four week period of waiting and building anticipation for the Great Birthday. You could be forgiven for not noticing. The Cabinet marked the start of the season by doing a mass tweet up celebrating the beginning of Chanukah, the great Jewish festival of light. When asked why there was no mention of Advent by any Cabinet Minister one said: “I didn’t know. CCHQ should have told us.” Poor old CCHQ is blamed for many things, but failure to note the beginning of Advent? Really?
The Beeb is deluded if it believes its digital heft can be built on a diminished brand. Sacrificing seasoned pros is a big blunder.