It’s the most thrilling match of the Euros so far – Cristiano Ronaldo, the brilliant Portuguese footballer with a personal fortune of around €400 million versus Coca-Cola, the US soft drinks company with a stock market value of $238 billion.

The score to date is a 1-0 victory for Ronaldo who, by removing two Coca-Cola bottles during a press conference in Budapest on Monday ahead of his match and advising his fans to drink aqua (water in Portuguese), appears to have knocked $4 billion off Cola’s share price.