British newspapers in the mid to late 2000s were strange places. We knew there was this thing called the internet and that it was coming after us but it all seemed far away, mystical, silly, impractical and not entirely serious as a threat to the mighty news business of chopping down trees and printing words on paper. I can still remember the day at Scotland on Sunday in 2005 when the hotshot designer (Mark) called us over to show us something called You Tube, which had been invented that year. In Scotland calling someone a tube is not a compliment. Back then saying “you tube” in a Glasgow bar might get you chibbed (that is hit violently). An online start-up called You Chib would have had only niche appeal outside Scotland.