“It’s not about rabbits out of the hat, it’s not about pantomime… I’m running as a candidate to be prime minister, not a candidate to run the circus.” With these grave and appropriately dour words, Keir Starmer launched Labour’s predictable manifesto.

In Manchester’s Co-operative HQ, a fitting location for a party claiming to be both “pro-business and pro-worker”, the Labour leader was grilled on a rather unexciting booklet. Its front page was graced by a monochrome, lonesome Starmer looking awfully serious with a single, cherry-red word: “Change”.