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The idea that ideas need to be “sold” to the public brings with it its own jargon.

‘Mx’ is much harder to pronounce than ‘Ms’. But it’s not a social convenience, it’s a political statement.

The strange mistake has wormed its way into the British press.

“To envision” is becoming a common alternative to the verb “to envisage.” The former is a new invention.

It seems “avoid” is a term that needs to be so firmly avoided that another word is sweeping in to take its place.

“Performative” is an “in” word at the moment. But often it appears in sentences only to impress the reader with the deep intelligence of the writer.

When did the word “convince” begin to replace “persuade”?

The phrase “to double down” has emerged in journalistic prose recently yet it seems to contradict itself.

The use of the word “excited” by advertisers and promoters is dangerous because it tries to involve us in a false-hearted relationship.

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