The problem with Netflix’s new must-see documentary, The Great Hack, is that its very concept will encourage half of its potential audience to grind out a few fillings before they’ve even sat down to watch it.

The film is billed as the long-awaited expose of Cambridge Analytica, a name now synonymous with politicised psychological warfare based around their control (and our loss) of private data. It’s a film that urges us to take control of our lives and to establish a proper model of democracy in a digital age. It’s just a shame that half of its audience won’t hear that and will instead think it’s about overturning the result of Trump’s election or the Brexit referendum.