In the last decade, the traditional phrase “to refer to” something has been almost entirely supplanted by a new formula: “referencing”. The other day, in an online report of an interview in the Daily Telegraph, Matt Hancock, recently the Health Secretary, was said to have “referenced his wife of 15 years”. It sounds as though he did something rather awful to her. But no, all he was doing was referring to her.
The Beeb is deluded if it believes its digital heft can be built on a diminished brand. Sacrificing seasoned pros is a big blunder.