Few “soft” wine brands speak to the British public more than Chianti. For many, its ubiquitous presence on our shelves and on wine lists immediately conjures up images of spag-bol and garlic bread. Or, for many of a certain age, it might trigger memories of a sad-looking candle forced into the neck of a wicker covered bottle; with its generic Italian-ness, few wines evoke memories of the early 1970s more than this one.