Reaction Weekend

Don’t buy the natural wine hype

BY Guy Chatfield   /  19 October 2019

The wine business is not immune to fads and crazes. There is constant chatter when a “new” grape variety comes along and we are forever hearing that X is the new Y, or something that will replace the previously popular grape whose cool quotient has now dwindled.

When I say new, that is a bit of a misnomer. The Vitis genus has been stalking our planet since well before the dinosaurs even popped on to the scene. Adding to that, we humans have demonstrably been fermenting grape juice to make wine for roughly six millennia, so in reality, nothing is really new. Like economic principles, hemlines and music, wine fads are cyclical and whatever is trendy now can very often be traced back to its roots in the past.


     Email

     linkedin      Email